![](https://martech.org/wp-content/uploads/2024/08/Using-AI-for-email-marketing.png)
How to use AI in email marketing without losing the human touch
It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that …