Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in December 2024

A Bundle ID for Samsung TV Plus (g15147002586) led on the Samsung platform, while Bundle IDs for Hulu (com.hulu.plus.roku) led on Roku, Pluto TV (b00kdsgipk) on Amazon Fire TV, and Plex (383457673) on Apple TV

/EIN News/ -- London, Jan. 03, 2025 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.

Pixalate analyzed more than 1.5 billion impressions across 5k+ CTV apps with open programmatic advertising to compile this research. The rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.

The reports also include the top 10 most popular Bundle IDs for each CTV platform in key regions, including North America, Europe, the Middle East, Africa (EMEA), and Latin America (LATAM).

Key Findings:

• On Amazon Fire TV, the top 100 Bundle IDs map to 87 distinct CTV apps
• On Roku, the top 100 Bundle IDs map to 71 distinct CTV apps
• On Apple TV, the top 100 Bundle IDs map to 95 distinct CTV apps
• On Samsung Smart TV, the top 100 Bundle IDs map to 80 distinct CTV apps

100 Most Popular Bundle IDs for programmatic advertising in CTV (December 2024)

Roku

Bundle ID	App Name	App Store ID	Developer Name
com.hulu.plus.roku	Hulu	2285	Hulu LLC
74519	Pluto TV - Free Movies/Shows	74519	Pluto Inc.
552828	ViX: TV, Deportes y Noticias	552828	Univision Communications Inc.
43465	Fubo: Watch Live TV & Sports	43465	fubo
151908	The Roku Channel	151908	Roku
com.roku.nba	NBA	73249	NBA Properties Inc
46041	Sling TV - Live Sports, News, Shows + Freestream	46041	Sling TV L.L.C.
41468	Tubi - Free Movies & TV	41468	Tubi, Inc
com.roku.foodnetwork	Food Network GO	75617	Scripps Networks LLC
145039	Watch OWN	145039	OWN LLC

Amazon Fire TV

Bundle ID	App Name	App Store ID	Developer Name
b00kdsgipk	Pluto TV - Watch Free Movies, Shows and Live TV	B00KDSGIPK	Pluto TV
b00e81o27y	ESPN for Fire TV	B00E81O27Y	ESPN Distribution, Inc.
b019dchdzk	Fubo: Watch Live TV & Sports, Shows, Movies & News	B019DCHDZK	fuboTV
b075nthvjw	Tubi: Watch Free Movies & TV Shows	B075NTHVJW	Tubi, Inc
b00i5vt8ky	FOX Sports: Watch NFL, College Football & MLB	B00I5VT8KY	FOX Sports Media Group
b00odc5n80	Sling TV: Live Sports, News, Shows + Freestream	B00ODC5N80	Sling TV LLC
b07bkpfxtj	Philo: Shows, Movies, Live TV.	B07BKPFXTJ	PHILO
b01j62q632	DIRECTV	B01J62Q632	DIRECTV
b00ub051na	VH1	B00UB051NA	VH1
b017jevtp4	HGTV GO	B017JEVTP4	Scripps Networks, LLC

Apple TV

Bundle ID	App Name	App Store ID	Developer Name
383457673	Plex: Watch Live TV and Movies	383457673	Plex Inc.
1508186374	Peacock TV: Stream TV & Movies	1508186374	Peacock TV LLC
487285735	Fandango at Home	487285735	VUDU, Inc.
307184892	CBS Sports App: Scores & News	307184892	CBS Interactive
905401434	Fubo: Watch Live TV & Sports	905401434	fuboTV Inc.
317469184	ESPN: Live Sports & Scores	317469184	Disney
711074743	FanDuel Sports Network	711074743	Diamond Digital Group LLC
294056623	FOX Sports: Watch Live Games	294056623	FOX Sports Interactive
376038666	HGTV GO - Stream Live TV	376038666	Scripps Networks, LLC
493619333	MLB	493619333	MLB

Samsung Smart TV

Bundle ID	App Name	App Store ID	Developer Name
g15147002586	SAMSUNG TV PLUS	G15147002586	Samsung Electronics Co., Ltd.
g17243010190	ESPN	G17243010190	ESPN
g00002687241	Plex	G00002687241	Plex, Inc.
g17198010041	Sling TV: Live TV, Sports, News + Freestream	G17198010041	Sling TV L.L.C.
g18229011675	Pluto TV	G18229011675	Pluto TV, Inc.
g15055001404	The Weather Channel	G15055001404	The Weather Channel
g15115002089	Tubi - Free Movies ＆ TV	G15115002089	Tubi, Inc.
g18331012212	AMC	G18331012212	AMC Networks
g18318012160	History	G18318012160	A+E Networks
g19341014141	Fox Nation	G19341014141	Fox News Network, LLC

Why is it important to see the top Bundle IDs for CTV apps?

In CTV advertising, programmatic advertisers use “Bundle IDs” to identify specific CTV apps. A lack of standardization around the syntax of Bundle IDs has led to confusion around targeting and measurement, creating a vulnerability that ad fraudsters can exploit.

Pixalate’s Bundle ID to App Store ID mapping APIs can help by consistently handling Bundle IDs, ensuring accurate tracking, measurement, and reporting.

Additionally, the IAB Tech Lab has issued guidelines for using app IDs, and OpenRTB 2.6 has offered support for Channel and Network Objects information to avoid overloading the Bundle ID field.

Download the Top 100 CTV Bundle IDs in December for each platform here:

Samsung Smart TV
Amazon Fire TV
Apple TV
Roku

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Top 100 Most Popular Bundle IDs for CTV (the Report), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.

Nina Talcott
                    ntalcott@pixalate.com