Ahead of President Trump's "Liberation Day" tariff rollout on Wednesday afternoon—particularly the 25% tariff on vehicles and auto parts imported into the U.S.—reports surfaced last week of consumers rushing to dealerships to purchase vehicles already on the lot, as those would be exempt from the new levies. We suspect that if consumers are willing to flock to auto dealerships, they're probably just as willing to stock up on their favorite Chinese-made products before the next round of tariffs takes effect this weekend and next Wednesday.  

Tariffs on Chinese goods are set to increase by 34% next Wednesday, on top of the existing 20%, bringing the effective rate to 54%. This will significantly impact companies heavily reliant on Chinese manufacturing (and other Asian countries), forcing them to absorb the cost or pass it on to consumers—setting the stage for sticker shock.

Goldman analysts Brooke Roach, Kate McShane, and others earlier today provided clients with a breakdown of Trump's reciprocal tariffs: