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Best deals in the April sales, revealed by Which?

Our experts trawl through the sales to find the very best deals on tech and appliances. These are our top picks for April
Which? Team
Woman shopping for a laptop

Are you after a new laptop, TV or fridge freezer? We’ve found some decent discounts on tech, home electricals and kitchen appliances for April.

This deals round-up only features products we've rigorously tested in our labs – we never recommend 'deals' on duds.  

Our tests are objective and reflect how things are used in real life, so you can trust the accuracy of our reviews, so read them before you buy.

*References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Cheapest price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Jump straight to the deals:

Air fryers | Broadband | Fridge freezers | Laptops | Mattresses | Mobile phones | Tablets | TVs | Vacuum cleaners | Washing machines

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 Best TV deal

Samsung QE55QN85D

* Average price in the past six months: £1,044. Cheapest price in the past six months: £676

Samsung QE55QN85D
  • 55-inch 4K TV
  • Neo QLED screen
  • Supports HDR10, HLG and HDR10+ formats

We like: The crisp and vibrant 4K picture

We don't like: The remote takes some getting used to

Samsung’s QN85 series has long been populated by TVs with a range of modern features and state-of-the-art display technology. 

The 55-inch QE55QN85D continues in that tradition, with its Neo QLED screen, Neo Quantum HDR, Dolby Atmos audio and a special mode for next-gen gaming. Plus there's a twin-tuner PVR, so you can record two channels at once to a USB hard drive.

Our full Samsung QE55QN85D review will help you decide whether this is the right TV for you.

More Which? tested TV deals:

See our guide to all the best TV deals.

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Best mobile phone deal

Google Pixel 8 Pro

* Average price in the past six months: £674. Cheapest price in the past six months: £494

Google Pixel 8 Pro
  • Google Tensor G3 processor
  • Versatile cameras
  • Seven years of support from launch

We like: Streamlined and fast user experience

We don't like: Battery could be better

Google's most advanced phone from 2023 is  a good deal right now.

It has a variety of camera lenses for high-resolution shots and it's the only phone in the Pixel 8 series to get Google Gemini Nano. This is Google's AI model for smartphones designed to help simplify and speed up day-to-day tasks. It has other fancy features, too, such as a sensor that lets you scan an object to measure its temperature. Google claims you can use this to check if your pan is hot enough to start cooking, for example.

Notably, it also offers seven years of security updates from launch. So even though it's a year old, you won't have to trade it in any time soon.

Compare prices below. Or check out contract deals on the 8 Pro or read our Google Pixel 8 Pro review.

More Which tested mobile phone deals:

For Apple phones, see our best iPhone deals for expert picks and advice on how and when to buy.

For Android offers, see our best mobile phone and Sim-only deals.

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 Best laptop deal

Asus Vivobook S 14 (M5406)

* Average price in the past six months: £921. Cheapest price in the past six months: £750

Asus Vivobook S 14 (M5406) laptop
  • AMD Ryzen 7 processor
  • 16GB of Ram
  • 1TB SSD

We like: It's small and light

We don't like: Keyboard and touchpad could be better 

This is a Windows laptop with an eight-core AMD Ryzen 7 processor, 16GB of memory and a large 1TB storage drive. That’s pretty powerful, with enough memory for multitasking and lots of space to store files and apps.

Its 14-inch screen and 1.3kg weight could make it your perfect portable work partner. The webcam supports Windows Hello face recognition.

Read our expert Asus Vivobook S 14 (M5406) review to see if it meets your needs and buy direct from Asus for £750. Or compare with these retailers below.

More Which? tested laptop deals:

Find a laptop at the right price in our round-up of the best laptop deals.

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Best tablet deal

Samsung Galaxy Tab S9 FE

*Average price in the past six months: £409. Cheapest price in the past six months: £309

  • 10.9-inch screen
  • 1,440 x 2,340 resolution screen
  • Runs the Android operating system

We like: The bright screen

We didn't like: It will struggle with more demanding apps and software

It's cheaper than the tablets in Samsung's flagship range and seeing great discounts, but it's still a premium tablet on the market.

Its processor isn't miles away from the one you'd find in a mid-range laptop. The screen's specifications should make content look sharp and move smoothly when you're browsing.

Find out if this is the tablet for you in our Samsung Galaxy Tab S9 FE review.

More Which? tested tablet deals:

To browse other offers on tablets, see our best iPad and tablet deals.

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Best air fryer deal

Ninja Foodi Max Dual Zone AF400UK

* Average price in the past six months: £194. Cheapest price in the past six months: £139

Ninja Foodi Max Dual Zone AF400UK

We like: Large capacity and dual cooking zones

We don't like: Uses more energy than others

This air fryer has a total capacity of 9.5 litres, split between two 4.75-litre drawers. Ninja says that you can feed around eight people when this air fryer is completely full.

Each drawer can run its own program and timings, and there’s a useful sync function that ensures the food in both drawers is ready to serve up at the same time. It does this by starting the slower program first, so both timers hit zero simultaneously.

This air fryer has six functions: air fry, max crisp (for frozen food), roast, bake, dehydrate and reheat.

Is this the best choice for bigger families? Our full Ninja Foodi Max Dual Zone AF400UK review reveals all.

More Which? tested air fryer deals:

To browse other offers on air fryers, see our best air fryer deals.

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 Best fridge freezer deal

Hisense RB327N4WBE

* Average price in the past six months: £384. Cheapest price in the past six months: £299

Hisense RB327N4WBE fridge freezer
  • Freestanding
  • Frost-free freezer
  • Black finish

We like: It's quiet

We don’t like: It has some ease-of-use niggles

Big discounts on fridge freezers are thin on the ground right now, so you might think you're making a terrible choice if you opt for something that looks like a bargain. But not so with this fridge freezer.

It’s a fairly basic model, which lacks fast-freeze or super-cool modes, and it doesn’t have the open-door alarms you might find on rival models.

You can fit 10 supermarket carrier bags of groceries inside. The doors are reversible, so you can adapt the way it opens to suit your kitchen floor plan. If sleek black isn't your thing, you can also buy it in white (RB327N4WWE) or stainless steel (RB327N4WCE) finishes for a similar price.

To discover if there are any drawbacks to this bargain read our full Hisense RB327N4WBE review.

More Which? tested fridge freezer deals:

See our guide to all the best fridge freezer deals.

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Best broadband deal

Our pick: Plusnet Full Fibre 145 (24 month)

  • Average speed 66 Mb/s
  • £25.99/month, plus £80 gift card

We like: Which? members receive a £50 Amazon gift card on top

We don't like: May not be fast enough for busy households

Which? members who switch to Which? Recommended Provider Plusnet before 23 April 2025 get a £50 gift card, but this is a good-value deal in its own right for a solid provider with lots of satisfied customers. 

Read our Plusnet Broadband review to see how it fares in our survey.

Check our full round-up of this month's best broadband deals or enter your postcode below to check deals in your area.


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Best mattress deal

Sleepsoul Heaven

  • Double
  • Pocket sprung and foam

We like: It's easy to turn over on this mattress

We don't like: You might find it a bit bouncy

With prices typically starting at £250 for a double, it's hard to find a better-value mattress. Confusingly, it's listed as the Sleepsoul and Birlea Sleepsoul for different prices in some retailers, so it's worth checking for both if you want to track down the cheapest prices when you buy.

It arrives rolled up in a box and only weighs 24kg, so it's easy to carry. It comes with four handles to help lift and rotate it to even out wear and tear.

Under the non-removable cover, it has a generous 21cm pocket sprung core and multiple layers of comfortable foam, which give it a soft tension. The layers include a cool gel foam which produces a 'cold' insulation level – helpful if you tend to overheat in the night.

Find out how well it encourages correct spinal alignment with our full Sleepsoul Heaven review.

More mattress deals

See our pick of the best mattress deals.

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Best washing machine deal

LG F4Y709WBTA1

* Average price in the past six months: £662.05. Cheapest price in the last six months: £359

LG F4Y709WBTA1 washing machine
  • Freestanding
  • 9kg cottons capacity
  • White

We like: Low water use

We don't like: Lengthy wash programs

This 9kg-capacity, freestanding washing machine offers 13 wash programs to choose from, including options for cottons and mixed fabrics as well as a speedy 14-minute wash for smaller loads and an eco setting. 

You can download extra programs via the LG smartphone app, ThinQ, which also allows you to start your appliance remotely and troubleshoot any issues you might have.

LG says this machine's AI wash uses sensors to analyse your laundry's weight and fabric type and optimises the washing motion to help clothes last longer. 

Read the full LG F4Y709WBTA1 review to see if it was good enough to be a Best Buy.

More Which? tested washing machine deals:

For more offers, see our best washing machine deals.

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Best vacuum cleaner deal

Bosch Unlimited 7 BCS712GB

* Average price in the past six months: £321.27. Cheapest price in the past six months: £239

  • Bagless and cordless handstick vacuum cleaner
  • 0.5-litre dust capacity
  • Weighs 3kg

We like: Comes with a spare battery

We don't like: It's a bit noisy

This cordless, handstick vacuum cleaner from Bosch is bagless, but the dust container can only hold around 0.5 litres, so it will need to be emptied fairly regularly. 

The main floor head has LED lights to spotlight the dirt ahead. The vacuum automatically detects the floor type and adjusts the suction accordingly. Alongside the universal floorhead, it comes with a crevice tool and an upholstery brush.

Read our full Bosch Unlimited 7 BCS712GB review to see how it fared in our rigorous lab tests.

More Which? tested vacuum cleaner deals:

See more vacuum deals in our round-up of the best vacuum cleaner deals.

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April sale shopping tips 

Check the Which? website 

As well as telling you which products are best and which are lacking, we’ve also put together a list of the best and worst shops. 

We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as with lesser-known brands. 

After crunching the numbers, we can reveal which retailers score highly for product quality, range and value for money. To see the retailers that impressed in our latest shopping survey, head to our extensive guide on the best and worst shops.

Watch out for sneaky tricks

Some retailers use underhand tactics to pressure you into making a purchase. 

These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (‘30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product. 

If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers. 

Research customer reviews

It’s always a good idea to read reviews before you buy a product, but not all reviews are trustworthy. 

Some sellers incentivise people to post fake positive reviews to drown out genuine negative ones. If you’re in any doubt, check our expert guide on how to spot a fake review. 

Returning goods

Whether you bought a product in store or online, you still have rights under the Consumer Contract Regulations. 

The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it's always best to check before you buy. 

We’ve put together advice in our online returns guide on the additional rights you have when shopping online.

Grab genuine bargains and get free tips from our experts by signing up to the monthly Deals newsletter.

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