Tucson real estate agent creates safety alert network with new app

TUCSON, Ariz. (13 News) - It’s an unforgettable story.

Three years ago, a Tucson real estate agent lost her unborn baby after being attacked at a home she was showing. Violence against agents has exploded in recent years, with 30,000 U.S. realtors reporting being victims of a crime on the job.

Most reported feeling unsafe during a showing or open house.

But it’s a danger that affects buyers, sellers, agents - and entire neighborhoods.

That’s why Tucson real estate agent Jenna Loving is fighting back with a weapon agents always have with them: their mobile phone.

“If I could have sent an alert to everyone in a quick way, you never know what could have changed for that person,” Loving said.

In almost 20 years as a real estate agent, Jenna’s felt unsafe at times, so she’s learned to watch her back.

But she wanted to do more. So she developed a way for agents to warn each other.

”Let’s say I’m doing an open house here and I get an alert and the car - I see the description and the car, that’s an immediate lock the door and call 911,” Loving said.

She got the idea for Agent Alert Pro after alerting another agent about a suspicious buyer.

”She ended up not going on that appointment because of our conversation,” Loving said. “I thought ‘Wow, they’re just going down the list, so how can I broadcast this to all of our agents so that when they go down to the next one, that agent can say, No. no thank you,’ and maybe save someone’s life.”

Agent Alert Pro is a safety network app where agents can rate and describe their interactions in a database. Then, other agents in that area will receive notifications.

”I can pay attention and see what’s coming into my open house right then,” Loving said.

She felt a new urgency when a client who didn’t sit right mentioned calling Jenna’s daughter, who worked with her.

”She heard from me first - she was my first call,” Loving said.

It’s a new kind of networking - with even higher stakes.

”While I’m happy that this is something people can use, it’s disheartening that we need this just to do our jobs and stay safe and come home to our families at night,” Loving said.

The app is only for agents - and they can also use it to report real estate scams and thefts from homes.

Because it’s industry-specific and not a public platform, agents can speak more freely than they could on social media. Loving said the next step for the app is going national, and she hopes agency and professional groups will make it available to their members and agents.

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