Skip to content
NOWCAST News 9 Daybreak
Watch on Demand
Manchester, NH03101
35°
Partly Cloudy
Chance of precipitation 1%
MORE
1 / 1
Advertisement

The Cheesecake Factory is eliminating 13 items from its menu

The Cheesecake Factory is eliminating 13 items from its menu
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected
      You might think Cheesecake Factory gets people to come back again and again because of their yummy endless selection of cheesecake. You're wrong. It's actually the super long menu itself. According to Business Insider, an excerpt from Talk Triggers, The Complete guide to creating customers with word of mouth by Jay Bayer and Daniel Lemon reveals that the menu at the popular chain restaurant is *** talk trigger. Customers comment on the extensive menu daily every single visit, no matter how many times they've been to the restaurant because it is so long with 5940 words in it. It's the restaurant's secret customer acquisition weapon. According to financial filings for the public. They spend just 0.20% of its total sales on advertising because its patrons are talking to other people about their menu, which in turn creates new customers. With those ginormous pasta bowls that always guarantee *** to go portion, who wouldn't spread the word about it.
      Advertisement
      The Cheesecake Factory is eliminating 13 items from its menu
      Say your final farewells to the "Loaded Mashed Potato Omelette," because it's one of the more than dozen menu items that the Cheesecake Factory has eliminated from its menu as part of a broader shakeup.File video above: Why the Cheesecake Factory’s menu is so longThe Cheesecake Factory's massive, spiral-bound menu, which has more than 250 items, is perhaps the most recognizable trademark of the company, but it undergoes a yearly change to keep diners coming back. That has helped the chain buck overall weakness in the casual dining sector in which only a few have been able to successfully crack the code — notably, Chili's — while others have fallen into bankruptcy or continue to struggle."We've changed the menu twice a year, every year, for 40 years," founder David Overton said in a 2017 interview. "That's what keeps people interested. And it keeps us current. We don't rest on our laurels. There's nothing that America wants to eat that can't go on the Cheesecake Factory menu."As part of this shakeup, the chain is ditching 13 menu items:Everything Flatbread PizzaMushroom BurgerSeared Ahi Tuna SaladWhite Chicken ChiliSpicy Cashew ChickenBistro Shrimp PastaFried Shrimp PlatterPetite FiletFactory CombinationsLoaded Mashed Potato OmeletteTaco Dorados and EggsSkinnyLicious Lemon Herb Parmesan ChickenSkinnyLicious Spicy Shrimp PastaBut shrinkflation isn't eating into its novel-like menu. The Cheesecake Factory is replacing the ousted items with about 20 new foods and cocktails, plus it's getting into the "mocktail" trend. Some notable new menu items are inspired by TikTok, like the Asian Cucumber Salad that took over people's feeds last year. Others have been pulled from its fast food rivals, like the Double Smash Burger.Keeping the menu fresh has helped the 53-year-old chain avoid the fate of its rivals and its bolstered its bottom line. The Cheesecake Factory's stock is up more than 35% over the past year and its sales at stores open at least a year have fallen only once since the beginning of 2023. The chain has about 200 locations in United States and Canada.A recent report from Placer.ai, a consumer analysis firm, said the Cheesecake Factory benefits from its "ability to harness the power of annual dining milestones," adding that these days "can be powerful drivers of foot traffic at restaurants, offering chains a prime opportunity to grow visits – and sales."Plus, the chain is benefiting from Flower Child, a casual spinoff with about 40 locations that focuses on healthy foods, like sandwiches and salads. Same-store sales jumped 11% in its most recent quarter, according to its earnings report, helping propel the overall company's health.

      Say your final farewells to the "Loaded Mashed Potato Omelette," because it's one of the more than dozen menu items that the Cheesecake Factory has eliminated from its menu as part of a broader shakeup.

      File video above: Why the Cheesecake Factory’s menu is so long

      Advertisement

      The Cheesecake Factory's massive, spiral-bound menu, which has more than 250 items, is perhaps the most recognizable trademark of the company, but it undergoes a yearly change to keep diners coming back. That has helped the chain buck overall weakness in the casual dining sector in which only a few have been able to successfully crack the code — notably, Chili's — while others have fallen into bankruptcy or continue to struggle.

      "We've changed the menu twice a year, every year, for 40 years," founder David Overton said in a 2017 interview. "That's what keeps people interested. And it keeps us current. We don't rest on our laurels. There's nothing that America wants to eat that can't go on the Cheesecake Factory menu."

      As part of this shakeup, the chain is ditching 13 menu items:

      • Everything Flatbread Pizza
      • Mushroom Burger
      • Seared Ahi Tuna Salad
      • White Chicken Chili
      • Spicy Cashew Chicken
      • Bistro Shrimp Pasta
      • Fried Shrimp Platter
      • Petite Filet
      • Factory Combinations
      • Loaded Mashed Potato Omelette
      • Taco Dorados and Eggs
      • SkinnyLicious Lemon Herb Parmesan Chicken
      • SkinnyLicious Spicy Shrimp Pasta

      But shrinkflation isn't eating into its novel-like menu. The Cheesecake Factory is replacing the ousted items with about 20 new foods and cocktails, plus it's getting into the "mocktail" trend. Some notable new menu items are inspired by TikTok, like the Asian Cucumber Salad that took over people's feeds last year. Others have been pulled from its fast food rivals, like the Double Smash Burger.

      Keeping the menu fresh has helped the 53-year-old chain avoid the fate of its rivals and its bolstered its bottom line. The Cheesecake Factory's stock is up more than 35% over the past year and its sales at stores open at least a year have fallen only once since the beginning of 2023. The chain has about 200 locations in United States and Canada.

      A recent report from Placer.ai, a consumer analysis firm, said the Cheesecake Factory benefits from its "ability to harness the power of annual dining milestones," adding that these days "can be powerful drivers of foot traffic at restaurants, offering chains a prime opportunity to grow visits – and sales."

      Plus, the chain is benefiting from Flower Child, a casual spinoff with about 40 locations that focuses on healthy foods, like sandwiches and salads. Same-store sales jumped 11% in its most recent quarter, according to its earnings report, helping propel the overall company's health.