Winery is Widely Recognized as an Expert in Private Label Brand Development
March 12, 2025 (Monterey, CA) — Scheid Family Wines, a leader in the wine industry for over 50 years, has been recognized as the Own Brand Supplier of the Year by Southeastern Grocers (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery and liquor stores. Known for developing strong global brands like the acclaimed “Better for You” wine, Sunny with a Chance of Flowers, Scheid Family Wines is also an expert and trusted partner in crafting custom private label wine brands.
In 2024, Scheid Family Wines partnered with SEG to create and launch three wines for the grocer’s Know & Love Own Brand line, creating a premium Cabernet Sauvignon, Sauvignon Blanc and Chardonnay.
SEG’s customers across the southeast can find these wines in their local Harveys Supermarket and Winn- Dixie grocery stores throughout Florida, Georgia, Alabama and Louisiana, as well as select liquor stores.
With over 14 years of experience in private label brand development, Scheid Family Wines has partnered with more than 30 distinguished clients, including SEG, Kroger, Whole Foods, HEB, BevMo/GoPuff and Total Wine & More, as well as airlines and cruise lines. Currently producing over 40 private label brands, Scheid delivers customized wine solutions at scale.
What sets Scheid Family Wines apart?
Proven Sales Success: Many of Scheid’s private label brands exceed 10,000 cases annually, with nearly 10 brands reaching over $1 million in sales each year.
Brand-Building Expertise: Scheid’s marketing team combines market insights and strategic storytelling to develop successful, consumer-driven brands that ignite sales and consumer loyalty.
Quality & Scalability: Scheid’s state-of-the-art winery and 3,000 acres of estate vineyards ensure consistent, high-quality wines that translate in both the domestic and international markets.
Family-Owned Legacy: Founded in 1972 by Al Scheid and now led Scott Scheid, President and CEO, and Heidi Scheid, Executive Vice President, the family’s hands-on leadership keeps quality and authenticity at the core.
Diverse Price-to-Value Offerings: Private label shelf prices range from $9.99 to $39.99, all earning top accolades, including more than 30 recent ratings of 90 point scores and above from Wine Enthusiast and 70+ gold medal-level awards.
Sustainability Leadership: Scheid’s vineyards and winery are certified sustainable, powered 100% by renewable wind energy, and committed to eco-friendly practices like water recycling and lightweight glass packaging.
Scheid Family Wines continues to redefine what it means to be a trusted private label partner— delivering quality, innovation, and sustainable solutions for clients and consumers alike.
About Scheid Family Wines
Scheid Family Wines, a family-owned and operated wine company for over 50 years, is ranked among the top 25 largest wine producers in the United States. Based in Monterey County, California, Scheid is vertically integrated to bring high quality estate grown wines to the marketplace from its sustainably and organically certified vineyards, and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is 100% powered by renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to the local community. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (organically certified), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to over 30 countries and is one of the largest producers of premium exclusive brands.
