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Hong Kong Broadband Accelerates Retail Expansion

September 22, 2009 (FinancialWire) — Hong Kong Broadband Network Ltd. (HKBN), a wholly owned subsidiary of City TelecomĀ  Ltd. (HKSE: 1137) (NASDAQ: CTEL), announced a successful acceleration of its retail expansion. In the past six months, HKBN grew its retail presence from three to 13 “Fibre Shops” across Hong Kong, with plans for more shops subject to finding suitable locations in popular local shopping malls.

Despite the pessimistic economic outlook, HKBN invested over HK$7 million ($0.9 million) and has recruited 40 new talents for this channel expansion. On customer engagement, these shop locations are strategically chosen to offer consumers convenient access to HKBN’s flagship products. All “Fibre Shops” are installed with state-of-the-art 100Mbps broadband access and demonstrations of popular online games. As a socially responsible corporation, HKBN is dedicated to investing in Hong Kong for the longer term benefit of the community and its shareholders, creating new employment opportunities.

William Yeung, chief executive officer of HKBN, said: “We have achieved considerable growth with our highly successful ‘All 18-Districts’ brand campaign last year. As we expand our fibre network coverage readily, it is paramount for us to engage non-HKBN customers and offer them the opportunity to experience our services firsthand at our ‘Fibre Shops.’ These 13 new ‘Fibre Shops’ are not just old-fashioned customer service helpdesks, rather they are the forefront ‘experience zones’ of HKBN, designed to enlarge the overall HKBN engagement amongst the internet user population across the whole of Hong Kong.”

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