Published on
Mar 5, 2025
Starwood Hotels returns: SH Hotels & Resorts rebrands under the storied name
Dive Brief: Barry Sternlicht’s SH Hotels & Resorts, the parent company of 1 Hotels, Baccarat Hotels and Treehouse Hotels, is rebranding to Starwood Hotels, reviving the flag that Sternlicht himself launched more than 30 years ago, according to a …
Source:
Hotel Dive
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