![](https://cdn.strategyonline.ca/wp/wp-content/uploads/2024/06/screenshot-2024-06-24-170724-622x523.png)
Mastering the new speed of marketing
Z.A.K.’s breakthrough campaign for Booking.com featuring Tina Fey was named Super Bowl LVII’s most effective ad in a research study by Kantar. In the ever-competitive landscape of advertising, where conformity often reigns, Zulu Alpha Kilo (Z.A.K.) strives …