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Winnipeg Students View MADD Canada’s Latest Anti-Impaired Driving Program

/EIN News/ -- WINNIPEG, Manitoba, Feb. 12, 2018 (GLOBE NEWSWIRE) -- Manitoba students are seeing the dangers of impaired driving with a dynamic new education program being presented by MADD Canada and Manitoba Public Insurance (MPI).

MADD Canada’s 2017-2018 School Assembly Program, titled The Pact, shows students the risks and consequences of driving while drunk and/or high. Together with the program’s Provincial Sponsor, MPI, MADD Canada is hosting a special screening of The Pact at Mennonite Brethren Collegiate Institute in Winnipeg today.

Road crashes are the number one cause of death among teens and young adults, and alcohol and/or drugs are involved in more than half of those crashes. MADD Canada produces a new School Assembly Program every year to educate students in Grades 7 – 12 about the risks of impaired driving.  

“Our School Assembly Program opens a dialogue with young people,” said MADD Canada National President Patricia Hynes-Coates. “It gives us a chance to talk to them about the dangers of impaired driving, and about making safe and responsible choices that will help keep them and their friends safe.”

The Pact tells the story of Zoe, who is at a new school and struggling to fit in. After landing in detention for skipping class, she meets James, Charli, Nisha and Will. When they invite her to a party, Zoe is happy that she is finally making friends. At the party, Nisha has too much to drink. Charli is sober and can drive her home, but is worried about leaving Zoe behind. James offers to drive Zoe. Even though James has been smoking pot, Zoe convinces herself and her friends that all will be fine because he wasn`t drinking. When the car crashes, the whole group of friends is changed forever. Devastated by the tragedy but hoping to build something positive, the friends form a special pact.

MPI, a long-time sponsor of the School Assembly Program, is funding 109 presentations of the program at Manitoba schools this year.

“Reaching young drivers with powerful, yet understandable road safety messages is an important tool in changing the traffic safety culture in Manitoba; a culture in which all road users take personal responsibility for keeping roads safe for everyone,” said Ward Keith, vice president, Business Development & Communications, Chief Administrative Officer, MPI. “The 2018 School Assembly Program is particularly important because it involves educating young drivers about the dangers of cannabis-impaired driving, and is part of MPI’s continued efforts to provide all Manitobans with the information they need to make safe decisions when it comes to driving after consuming cannabis once it becomes more accessible in Canada.”

In addition to the fictional storyline in The Pact, the presentation also features emotional real-life accounts of victims of impaired driving. In fact, it is the victim testimonials that have the most lasting impact on students. This year’s program tells the stories of:

  • Carol Grimmond - Carol and her twin brother, Colin, were travelling to their mother’s home when an impaired driver, going the wrong way on the highway, struck them head-on. Colin suffered minor injuries. Carol was seriously injured and airlifted to hospital where she died.

  • Craig Watson - After a day at the lake, Craig and three high school friends piled into a van for the 5-minute drive to one of the friend’s cottages. All had been drinking and no one was wearing seat belts. The driver lost control of the vehicle. Craig was ejected from the passenger window and the van rolled over him, killing him.

  • Maia Vezina - Maia and her mother Pat were hit head-on by an impaired driver. Pat suffered broken bones and internal injuries, was on life support for a time and required numerous surgeries. Maia broke both femurs, both ankles and both arms, her left knee, pelvis, right wrist, left clavicle, a rib and left cheekbone. Both women have had very long recoveries and still suffer the effects of their injuries.

For more information, or to view a clip from The Pact, please visit .

Evidence shows that MADD Canada’s strategies to reach young people are working. In a 2015-2016 survey of students who saw that year’s School Assembly Program, titled 24 Hours: 80% of respondents said the program was effective in delivering its message about not driving while impaired; two-thirds of respondents said the presentation will be effective in changing behaviours regarding impaired driving; and 97% of respondents supported a similar presentation the following year.

MADD Canada thanks Provincial Sponsor, Manitoba Public Insurance, and National Sponsors, Allstate Insurance Company of Canada and RTL-Westcan Group of Companies, for their generous support of the School Assembly Program.

For more information, please contact: 
                    Patricia Hynes-Coates, MADD Canada National President, 647-919-6233 or 
                    MPI Media Relations Unit, 204-985-7300

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