What happens when an ongoing revolution in payment innovation meets a regulatory regime determined to ensure secure and safe transactions for individual consumers, business entities, and even governments? This is the payments landscape in the UK and EU in 2025. As a proliferation of payment options promises to streamline banking and commerce, regulators, fintechs, and financial services companies are looking for ways to make sure that the challenges to these new payment options—from technical complexity to new forms of fraud and financial crime—are met.
To discuss these and other issues involving payments and the emerging regulatory environment, we caught up with Stuart Neal, Chief Executive Officer of Boku. Appointed CEO in January of 2024, Neal previously served as the company’s Chief Financial Officer and Chief Business Officer of Boku’s Identity Division. A champion of payment choice, Boku supports a global network of localized payment solutions, including Direct Carrier Billing (DCB), digital wallets, and account-to-account connections. Founded in 2008, Boku is headquartered in London.
Local Payment Methods (LPMs) have proliferated around the world over the past decade. Socially and technologically, what has powered this growth?
Stuart Neal: Local Payment Methods (LPMs) have had a meteoric rise over the past decade. It’s hard to overstate what a significant and rapid change we’ve seen, and behind it are two main driving forces: changing consumer preferences and rapid technological innovation.
Payments as an industry is finally beginning to reflect the diversity of people’s preferences around the world. And that’s a really positive development. It’s fair to say that traditional financial systems left many people and communities underserved, but LPMs—from mobile wallets in Africa to RTP schemes like UPI in India—bridge this gap, and they’re empowering billions of consumers to participate in the digital economy. This financial inclusion is great for society, for merchants and for the payments industry as a whole.
At Boku, we want to be at the heart of this transformation. People just want convenience, and we’re here to help them buy what they want, the way they want. With one of the biggest LPM networks in the world, we’re making it easier than ever for global merchants to meet consumers where they are.
Looking at Europe specifically, what role has the European Payments Initiative (EPI) played in driving this trend?
Neal: While still in its early stages, the European Payments Initiative (EPI) is playing a crucial role in reshaping the EU payment landscape. Its focus on creating a unified, pan-European payment solution, fostering instant payments, acquiring established players like iDEAL and Payconiq, and advocating for regulatory changes positions it as a future leader in European payments. By competing with global giants, EPI is pushing Europe toward a more integrated, efficient, and competitive payment system. However, full market transformation will likely take a few more years, with real change expected in 2025.
So far the EPI has excelled in laying the groundwork for this payments evolution by clearly articulating its vision and aligning strategically with the key pillars of ecommerce. By fostering strong relationships with merchants, PSPs, and issuing banks, EPI is now in a great position to effect significant change and shape the future of digital payments across Europe.
Part of this was the launch of the real-time payment system Wero last summer. Can you tell us a little about the significance of the Wero launch and how adoption has been so far?
Neal: The Wero Wallet, launched by the European Payments Initiative (EPI), serves as a strong entry into the EU market with the goal of unifying Europe’s fragmented payment landscape. Initially focusing on person-to-person (P2P) payments, Wero will expand to e-commerce in 2025 and in-store payments by 2026, offering various options such as instant payments, installment plans, and subscriptions. With the acquisitions of Dutch payment solution iDEAL and Luxembourg-based Payconiq International or the transition of the former Paylib P2P user base in France to Wero, EPI / Wero is well-positioned for success. However, EPI has opted for a phased market rollout, like what we have seen by other payment schemes in the past, starting with smaller-scale P2P launches in countries like Germany and France, while the true transformation is expected to unfold in 2025. Notably, these acquisitions continue to operate under their original brands, allowing for organic user growth before transitioning fully to Wero.
Has adoption of Wero been uniform across Europe or have some markets remained more reluctant? What distinguishes the eager adopters from the more cautious?
Neal: This is an interesting question, and one that will be clearer by the end of 2025, when we can fully assess the impact of Wero’s initial e-commerce launches. However, what we can say so far is that Wero’s adoption has been strongly shaped by key market dynamics. Starting in July 2024, users of participating German banks were able to sign up for Wero, with Belgium following suit by the end of 2024, also seeing gradual, organic growth. Around the same time, Wero benefited from a significant boost in France, where the transition from Paylib to Wero provided a built-in user base of approximately 35 million registered Paylib users. Looking ahead, the exit of local payment schemes like Giropay in Germany is expected to reshape the competitive landscape, presenting new opportunities for Wero to establish itself as a leading player in the market.
What can be done to encourage broader acceptance of solutions like Wero and less reliance on cards?
Neal: Accessibility is key to the adoption of anything. And if solutions like Wero are to be more broadly adopted, they must become more accessible for consumers and merchants. So to start with we need to integrate these solutions seamlessly into merchant payment ecosystems and do so in a way that matches–or ideally betters–the convenience of cards. You need a frictionless experience for people on both sides of the counter, as it were, if you want to drive adoption.
And then trust. When it comes to sending and receiving money, trust is non-negotiable. Wero and other solutions like it must be really secure, have robust fraud prevention, and partner with regulators to ensure compliance. When consumers and businesses feel confident, they’ll naturally shift to these modern, local payment methods.
The final piece is education and awareness. A lot of consumers, especially in places like the UK and the US, stick to cards out of habit. If it’s familiar and it works, why change right? That being said, in the last year we’ve seen a huge shift in payment habits and greater awareness and adoption of alternatives. Research by Juniper reveals that 60% of all ecommerce transactions will happen via local payment methods by 2028. To put that into context, it’s equivalent to $7 billion a year flowing through hundreds of different payment methods and away from the legacy card networks. Merchants and payment providers need to highlight the benefits of solutions like Wero—whether it’s lower fees, faster transactions, or better alignment with local preferences.
You have just concluded your first year as CEO of Boku. What are your biggest takeaways from the first year and what are you hoping for in 2025?
Neal: It’s been a whirlwind year for sure. I’m very proud of the progress we’ve made, which has been underpinned by the demand for more convenient payment solutions from consumers. From where we were at the start of 2024, we’ve positioned ourselves as one of the world’s largest and most innovative global networks for Local Payment Methods with significant expansion in key global markets and more significant launches planned for this year.
I think my biggest takeaways would be the size of the opportunity for LPMs and the interwoven nature of the industry. Collaboration is so important, between merchants, PSPs, local payment providers, and indeed consumers. All of these need to be on the same page for digital commerce to flow smoothly, which is why the breadth and depth of our network is so important.
Looking ahead to 2025, ecommerce is going to continue to grow as you’d expect. Research that we’ve commissioned actually estimates that the industry will reach an astonishing $10.6 trillion in value by 2028 (from $5.75 trillion today). Local payment methods are no longer an alternative, they are mainstream. For my part, and for Boku, our focus will be on continuing to innovate and scale our offering across Europe, APAC, Africa and Middle East, as well as some exciting planned launches for Latin America, all as part of our push and our mission to give people the freedom to buy what they want, the way they want.
Here is our look at fintech innovation around the world.
Central and Southern Asia
- Indian B2B Software-as-a-Service (SaaS) company Perfios acquired financial crime detection and risk management platform Claris5.
- Pakistan fintech ABHI launched its microfinance bank.
- Indian insurtech InsuranceDekho raised $70 million in a funding round co-led by existing investors including Beams Fintech Fund and Mitsubishi UFJ Financial Group (MUFG).
Latin America and the Caribbean
- Digital credit innovator Maxxa raised $10.6 million to support SMEs in Chile.
- International enablement and payments platform Nayax announced its strategic acquisition of Brazilian digital payments firm UPPay for $5.3 million.
- Chilean fintech Banca.me locked in $3 million in new funding.
Asia-Pacific
- CTBC Bank Philippines turned to Hitachi Asia to upgrade its digital corporate banking platform.
- inDrive partnered with Fingular to launch its inDrive.Money solutions for customers in Indonesia.
- Malaysia’s central bank and finance ministry granted licenses to a pair of new digital banks: KAF Digital Berhad and YTL Digital Bank Berhad.
Sub-Saharan Africa
- Flutterwave secured a payment system license from the Bank of Zambia.
- The Bank of Ghana and the National Bank of Rwanda inked an MoU to provide companies with a license passporting framework and cross-border payment interoperability.
- Nigerian fintech ProsperaVest EGG introduced eNsc, a stablecoin pegged 1:1 to the Nigerian Naira.
Central and Eastern Europe
- Lithuanian identity verification service iDenfy announced a partnership with Highvibes to help protect artists from fraud.
- Online payment and checkout solutions provider Montonio expanded its partnership with Inbank to bring BNPL and Hire Purchase options to customers in Latvia and Lithuania.
- Austrian Reporting Services (AuRep) teamed up with the Nasdaq to provide regulatory reporting technology and support to companies in Austria’s financial services industry.
Middle East and Northern Africa
- UAE fintech Flow48 raised $69 million in combined debt and equity funding.
- Egyptian fintech Khazna secured $16 million to power its expansion into Saudi Arabia.
- Sadad teamed up with Mastercard to enhance digital payments in Qatar.