Mountain Dew announces new summer limited-edition drink as potential rival to its discontinued Pepsi Blue
MOUNTAIN Dew has announced its new limited-edition summer drink, with the potential to rival the hugely popular but discontinued Pepsi Blue.
The drink is called Summer Freeze, and Mountain Dew thinks it will be a hit.
According to Mountain Dew, it combines "bold notes of cherry, lemon, and raspberry," with the drink's original citrus flavor.
"It tastes like the best summer of your life... you know the one," the company said.
The drink is currently on store shelves and will be through the summer.
It will be available both in original and zero-sugar and can be purchased in single 20-ounce bottles or 12-packs of 12-ounce cans.
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Mountain Dew is owned by PepsiCo.
The company's hugely popular Pepsi Blue was sold from 2002-2004 but has since been discontinued.
Fans who are begging for it to be returned might be satisfied by Summer Freeze instead.
Mountain Dew regularly introduces seasonal flavors.
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In November 2022, the company released Mountain Dew Fruit Quake as a fall-winter twist on its original flavor.
After pressure from fans, the company also reintroduced the Pitch Black flavor, which hadn't been available since 2019.
On August 10, 2021, it was announced that the creators of Mountain Dew would be creating an alcoholic version of the drink.
In a press release shared in August 2021, PepsiCo and Boston Beer said they paired together because they "understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers."
Boston Beer said the boozy beverage will be "marketed to adults of legal age and merchandized consistently with other alcoholic beverages."
The drink contains a five percent alcohol volume content.
