scorecardresearch
Thursday, Mar 28, 2024
Advertisement

Netflix testing HD video streaming for Mobile and Basic plans in India

Netflix has upgraded the streaming video quality for its Mobile and Basic plans in India to High Definition (HD) from Standard Definition (SD) previously.

Netflix, Netflix new feature. Netflix basic plan, Netflix Mobile plan price, Netflix video quality upgrade, Netflix 720p streaming, Netflix India The plans have been upgraded as a part of a test that the company is running in India since early February.

Netflix has upgraded the streaming video quality for its Mobile and Basic plans in India to High Definition (HD) from Standard Definition (SD) previously. This means subscribers of Netflix’s Mobile and Basic plans worth Rs 199 and Rs 499 per month respectively will be able to stream content in 720p compared to 480p before. Netflix’s Rs 649 Standard and Rs 799 Premium monthly plans will continue to offer Full HD and 4K+ HDR video quality respectively.

The plans have been upgraded as a part of a test that the company is running in India, Netflix said in a statement to indianexpress.com. It also confirmed that given this is a test, it might not be rolled out widely. As of now, it is unclear if Netflix is running the test only in India or its other markets as well.

“We are always looking for ways in which to make the Netflix experience more immersive and enjoyable for our members. At the moment, this is a test, and might not be rolled out widely,” a Netflix spokesperson said in a statement.

Advertisement

It won’t be surprising if Netflix does decide to upgrade the plans for India market only given the company has, in the past, rolled out similar India-exclusive initiatives. For instance, its Mobile plan was launched as India-exclusive initially. It was, however, rolled out in more markets later including Malaysia and Indonesia.

Express Tech is now on Telegram. Click here to join our channel (@expresstechie) and stay updated with the latest tech news

Festive offer

The move comes as competition in the video streaming space in India is about to get intense, thanks to Disney Plus, which has announced its entry on March 29Netflix is also among the most expensive video streaming services compared to Hotstar, Amazon Prime, Zee5, etc. However, as pointed out, this might not roll out for everyone eventually, nothing can be said for sure.

Netflix is also testing a market promotional strategy for select new customers who will need to pay just Rs 5 the first month. Do note that the Rs 5 offer will be only valid for the first month and the user will need to pay the full price for the plan they chose when signing-up from the second month.


 

First uploaded on: 28-02-2020 at 15:34 IST
Latest Comment
Post Comment
Read Comments
Advertisement
shorts
CJI PM Modi
IndiaUpdated: March 28, 2024 19:25 IST

Hours after nearly 600 lawyers wrote to CJI D Y Chandrachud about the actions of a “vested interest group” which they alleged “is trying to pressure the judiciary, Prime Minister Narendra Modi slammed the Congress party for "shamelessly" seeking commitment "from others for their selfish interests."

Advertisement
Advertisement
Advertisement
close