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Short Named President Of NutraCea

July 7, 2009 (FinancialWire) — NutraCea (OTC: NTRZ) (Current Market Cap: $38.69 Mil.) has appointed W. John Short in the newly created position of president of the company. Short will report to interim CEO James C. Lintzenich and be responsible for the operations of NutraCea.

Short was formerly president and COO of Hong Kong-based Esprit Far East. He also served as CEO of Dusseldorf-based Esprit Europe, CEO of San Francisco-based global licensing company Esprit International, CEO, president and COO of Joe Boxer and EVP North America of Miami-based Sunglass Hut International.

He also spent more than a decade in corporate banking, government lending and financial institutions lending with Citibank in New York, Venezuela, Ecuador and Hong Kong.

Phoenix-based NutraCea is engaged in the production and utilization of stabilized rice bran. The company holds patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols.

NutraCea’s proprietary technology is meant to enable food and nutrition products to be unlocked from rice bran, which is ordinarily a waste by-product of standard rice processing.

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