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The Hershey Company Continues to Lead the Easter Season With Innovative New Treats and Classic Spring-Inspired Favorites

/EIN News/ -- HERSHEY, Pa., March 14, 2017 (GLOBE NEWSWIRE) -- The Hershey Company (NYSE:HSY) announces its line-up of new products and classic treats for the Easter season. Hershey continues to lead the Easter season, owning the top five most popular Easter items with the top two overall brands, Reese’s brand (14.9 percent) and Cadbury brand (9.7 percent)¹. This year, Hershey offers new innovations and spring-inspired packaging which will excite and delight consumers.

HERSHEY'S Milk Chocolate Covered Marshmallow Egg, REESE'S White Peanut Butter Eggs King Size, CADBURY Mini Crème Egg Assortment
You can’t celebrate Easter without eggs! According to a 2017 survey, approximately half of respondents who celebrate the holiday say Easter eggs (50 percent) are also an essential part of the holiday.

A photo accompanying this announcement is available at

When celebrating Easter, nearly two-in-five (39 percent) of people say that chocolate and candies are essential to the holiday². Hershey’s Kisses Carrot Cake Candies, available nationwide, are a sweet way to enjoy this classic Easter dessert in a bite-sized treat. Continuing to make every bunny happy, the Hershey’s Milk Chocolate Covered Marshmallow Egg captures the taste of marshmallow wrapped in creamy milk chocolate.

You can’t celebrate Easter without eggs! According to a 2017 survey, approximately half of respondents who celebrate the holiday say Easter eggs (50 percent) are also an essential part of the holiday². This season, Hershey continues to own the egg conversation with a variety of new egg-shaped products. The continued success of Reese’s Peanut Butter Eggs led to the debut of five new Reese’s egg products:

  • Reese’s White Peanut Butter Eggs King Size, Reese’s Peanut Butter Crème Eggs, available as an individual egg and 5-pack, Reese’s White Peanut Butter Eggs and Reese’s Gold Eggs are sure to make all peanut butter fanatics happy.  
  • Rounding out the new egg-inspired products are the Cadbury Mini Crème Egg Assortment and Cadbury Chocolate Crunch & Crème Mini Eggs.

During the Easter season, Easter baskets, big and small, are top gifts³. A recent 2017 survey found that 60 percent of those who celebrate Easter say creating or receiving Easter baskets was one of their favorite traditions of the holiday when they were growing up. Additionally, 29 percent say they plan on creating an Easter basket this year². When crafting this year’s Easter basket, add cheerful shapes and vibrant colors with products from Hershey such as Hershey-Ets Pastel Cane, Jolly Rancher Jelly Beans Cane and Reese’s Peanut Butter Bunny, all of which are sure to stand out. For the perfect Easter gift, give the new Kisses Deluxe Easter Bunny Gift Box. The hazelnut-filled Kisses Deluxe Candies displayed in a bunny-shaped box make for a great hostess or family Easter gift.

The Hershey Company’s Easter products are now available at retailers nationwide while supplies last. The Cadbury Chocolate Crunch & Crème Mini Eggs and Reese’s Gold Eggs are available at Target, and the Reese’s Peanut Butter Crème Egg 5 Pack, Reese’s Peanut Butter Crème Egg, and Reese’s White Peanut Butter Eggs are available at Walmart.

For more Easter product information and creative ideas to celebrate this spring, visit

To learn more -


About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

₁ 2015 Easter Season Nielsen xAOC+C

₂ Figures based on an online survey by YouGov Plc. and Ketchum Global Research & Analytics, with fieldwork undertaken February 22 – 23, 2017. Total sample size was 1,078 adults, of which 895 said they celebrated Easter. The figures have been weighted and are representative of all US adults (aged 18+).

₃ According to insights from The Hershey Company Easter 2016 Seasonal Tracker

                    The Hershey Company
                    Lauren Aardewijn | | 717-534-7143 |
                    Ketchum Public Relations
                    Kristen Seabolt | 202.835.9462 |

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