DigitalTown, Inc. (DGTW), a digital smart community company, announced Tuesday a major strategic partnership with Dot London Domains Limited and Minds + Machines (MMX.L), operators of the .LONDON top-level domain name.
The company said the partnership aims to align the .LONDON domain extension, a suite of cloud-hosted software applications and verified digital identity, with emerging Smart City initiatives. The move will support business and inspire digital innovation in London.
The initiative -- Smart.London -- will entitle residents and licensed businesses to a free verified digital identity and allow them to optionally select a unique personal brand that they can own forever.
Smart.London will be formally launched at London Tech Week on June 13 with full-day briefing by Smart City Experts.
The rollout of the Smart.London platform will be supported by ongoing in-market research to be conducted by the University of Greenwich in order to measure market acceptance and economic impact of the Smart.London initiative.
Rob Monster, CEO of DigitalTown, said, "The undeniable success of peer-to-peer marketplaces such as Uber has shown the power of cloud-based software as an organizing force to connect stakeholders in ways that transform economies in innovative ways. However, while Uber has blazed a trail, vast potential remains for innovation by civic innovators of all sizes and all types. Our aspiration is one day that Smart.London will become a global standard by which businesses and citizens connect, share and transact in smart cities."
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